Технический директор Microsoft Кевин Скотт о том, как искусственный интеллект может спасти интернет, а не уничтожить его.

## Key Takeaways from the Kevin Scott Interview: A Deep Dive into the Future of the Web & AI This is a comprehensive breakdown of the key ideas presented in the interview with Kevin Scott, Chief Technology Officer of Microsoft. It’s organized by themes for clarity. **1. The Core Problem: Web "Plumbing" & Misaligned Incentives** * **Current Web is Broken:** Scott argues the existing web infrastructure isn’t optimized for the power of modern AI. It’s a "plumbing" issue - the underlying systems aren't enabling the full potential of AI models. * **Misaligned Incentives:** The current web has too many intermediaries that hinder the efficient exchange of value between creators and consumers. This creates friction and limits innovation. * **Need for a "New Deal" for the Web:** Scott believes it's time to rethink the architecture of the web to address these issues and create a system that works better for *everyone*. **2. NLWeb, MCP, and the Architectural Shift** * **NLWeb (Natural Language Web):** Microsoft's new search project aims to make web content accessible via *natural language queries*. This isn’t just about better search results; it’s about allowing AI to *understand* and *interact* with web content in a more meaningful way. This requires websites to be structured in a way AI can parse. * **MCP (Model Card Protocol):** An open protocol designed to facilitate a more efficient and standardized interaction between AI models and web services. This is about reducing friction and improving interoperability. * **Wholesale Architectural Shift:** Scott envisions a fundamental change in how the web is built and operates, moving towards a more AI-native design. This isn't just about incremental improvements; it's about creating a new foundation. * **Incentivizing Creation:** Microsoft isn't *dictating* this change but aiming to *incentivize* developers and creators to build a more AI-friendly web. They’re shining a light on the potential benefits. **3. AI Industry Insights: Where We Are & What’s Next** * **Middle/Second Inning of AI:** Scott believes the AI industry is still relatively early in its development, despite the recent hype. There's tremendous potential for growth and innovation. * **Scaling Laws are Valid:** He’s confident in the long-term trend that increasing the scale of AI models will continue to improve their reasoning abilities. * **Capability Overhang:** AI models are currently *capable* of much more than they are being *used* for. The challenge isn’t necessarily building better models, but finding more applications and integrating them effectively. * **Product Lag:** He admits Microsoft (and the industry in general) is a bit behind in product development – translating AI capabilities into tangible products and services. * **Conservative Approach:** He sees a tendency for caution among developers – waiting for AI tools to become "perfect" before adopting them. This hesitancy could hinder innovation. * **Need to Build Now:** He urges developers to start building with AI *now*, even if the tools aren't fully mature, to avoid falling behind. **4. Key Philosophy & Approach** * **Focus on Alignment:** Scott emphasizes the importance of aligning the incentives of all stakeholders – creators, consumers, and intermediaries – to create a sustainable and thriving ecosystem. * **Architectural Thinking:** When designing the future web, he believes it's crucial to learn from the past – what has worked and what hasn’t – and build something better for everyone. * **Open Protocols:** Microsoft prefers to influence through open standards and protocols (like MCP) rather than trying to control the direction of the industry. **In essence, the interview paints a picture of Microsoft’s vision for a future web where AI is seamlessly integrated, value flows freely between creators and consumers, and innovation is driven by aligned incentives. It’s a bold vision that requires a fundamental shift in the way the web is built and operated.**